Companies of all types are beginning to implement social media command centers. You may have heard about Gatorade’s Mission Control Center, or the operations centers used by Dell or The American Red Cross to monitor and use insights from social media.
The power of social media is undeniable and continues to grow. But how can you use it for your organization? These social media command centers may look flashy, but what can they actually do for you? Quite a lot, it turns out.
Here are some of the ways that implementing a social media command center can benefit you and your team:
Opportunity tracking
Social media or brand command centers can help you find new prospects. Setting up alerts for keywords that indicate an intent to purchase such as “I’m looking for” or “I need to find” creates opportunities to enter relevant conversations. Knowing when and where these conversations take place allows you to offer your solutions to an already engaged audience.
Efficient customer service
Often, social-media based customer service is reactive, only responding to messages or comments. A social media listening center allows you to monitor brand mentions even when your organization is not directly tagged. Having this visibility on customer feedback allows you to be proactive in reaching out to people who may need help.
Better view of PR landscape
The brand awareness afforded by a social media command center includes the performance of your brand’s social media and content, but it also encompasses the general social perception of your brand. Are there positive or negative brand mentions? This will help inform your brand strategy. Monitoring the online conversations surrounding your brand allows you to have a heads up as potential PR situations develop. This real-time knowledge gives you what you need to rapidly respond and alert the proper teams.
Know what’s trending
What are people talking about on social media? What are they saying within your industry? These kinds of conversations, even when they’re not on your brand’s social pages, can provide valuable insights into highly relevant and timely dialogs. Tracking online trends can inform your content development and online engagement. Also, if there is a sudden uptick in mentions relevant to your products or services, your marketing team can quickly distribute timely content to capitalize on the current online conversation.
Social media: capturing the power of real-time
Like other operations centers, social media command centers deal with real-time information. With the immediacy that people have come to expect from the internet, remaining responsive as a brand is more challenging than ever. The speed of online trends and interactions means that a streamlined, focused strategy is necessary to stay on top of the conversation surrounding your brand or its operations. Every organization has different goals for their social media command center, but they all have one thing in common: the need to react quickly and to gain actionable insights from emerging data.
In the digital world, problems can go viral fast. But with a social media command center, problems become opportunities to show the diligence and dedication of your team. Social media command enables rapid response, leading to real-time resolutions.
How to build a social media command center
When it comes to creating a social media listening center, where should you start? That’s where a mission critical expert like Constant Technologies comes in.
With over 30 years of experience creating 24/7 operations centers, we have the expertise to implement these solutions in a variety of industries.
The focal point of any command center is a centrally located, large scale video wall that displays real-time data from a variety of sources. With a sophisticated audiovisual system integrated by Constant Technologies, all operators in the space will be able to easily collaborate on all of the available data.
The furniture selected for these spaces also makes a difference — with the constant use of a command center, you need durable console desks with ample equipment storage. Constant offers five standard lines of operations center consoles as well as fully customizable options.
If you’re interested in learning more about creating a social media listening center for your brand and want to know how Constant can help, contact us today for a free design and budget consultation.
About Constant:
Constant Technologies, Inc. provides AV integration for 24/7 video walls and custom operation center furniture. With 30+ years of experience, we can work with sensitive environments in the public and private sectors. Constant designs and installs projects of all scopes and sizes around the world. We also offer long-term service and support. We create solutions with the highest levels of security, aesthetics and functionality in mind.
