Creating a Digital Hub for Your Organization
Welcome to the center of your business: a multi-functional room that connects sales, creative campaigns, CRM, and social media through data streams in a single hub.
A Brand Hub can serve multiple functions for your organization far beyond social media. The implementation of a digital engagement center enables seamless combination of creative, media, and sales. Additionally, it facilitates the sharing of data across branches of your organization for ultimate collaboration.
A digital center has cross-functional applications, allowing your team to integrate multiple aspects of your process using the best video wall technology. The visual insights made possible through a data wall provide actionable information. This information can enable plans to see your organization’s goals through to completion. Real-time analysis allows for flexible, continuous planning in contrast to sparse, scheduled planning processes. A digital command hub links information, action, and planning in one straightforward, accessible space.
Your data hub can serve as a single stop at the center of the action, facilitating quick response and collaboration across departments such as sales, marketing, and public relations. With connectivity technology your organization can have multiple centers worldwide. Team members from across the globe can collaborate with one another in real-time. A command center with video wall integration can help bring disparate departments together. For example, social, sales, and creative data comes to life with appealing, easy to understand visuals. The increased capability for sharing and collaboration leads to a democratization of data that’s inclusive of all parties in your organization.
Planning your digital hub
As you begin the process of creating a social intelligence center, it is important to make concrete plans for its use. Some plans your organization should have in place include:
- Operator Experience: How many people need to be in the space on a permanent basis and what type of space needs to be available for additional capacity during events? What style furniture best serves the work flow of the room?
- What type of data do you need to view? Does this come from local sources such as operator PCs or are there dedicated sources for the display wall content? Are sources not local to the room, such as laptops, important as well?
- How can users interact with the display wall? Often there is a dedicated operator running the display wall. However, touch enabled display wall solutions can further engage users and allow instant manipulation of data.
Your organization should also consider the types of metrics that will be displayed on the data wall system. For example, potentially useful metrics might include product mentions across various platforms, the geographic location of certain conversations surrounding your brand, performance metrics of your marketing campaigns and website, and multiple other applications.
Placement of your command center installation is also key. As the center of action, your digital command center should be in a highly visible location to facilitate connection and collaboration. Additionally your installation should include a showpiece video wall that can display shared data and command center workstations built for style and operator comfort. As mission critical AV integrators and custom command center furniture manufacturers, Constant can assist you in creating the ultimate experience center for your organization. Our design team can develop conceptual designs to help your team visualize the possibilities for your new center.
Constant Technologies, Inc. is a premier mission critical audio visual integrator. We provide custom operations center video wall integration and collaborative furniture solutions across the globe. With decades of experience, Constant’s team has access to and experience with sensitive environments in both government and corporate environments. Constant designs, installs and services projects of varying scopes. We create command center furniture and video wall solutions with the highest standards of quality and aesthetics. Our team works within a range of environments such as Network Operations Centers (NOC), Security Operations Centers (SOC), Cybersecurity Operations Centers, Emergency Operations Centers (EOC), Unified Command Centers (UCC), Remote Operations Centers (ROC), and other mission critical spaces. As integrators, we select from among the best technologies to fit the exact requirements of your operation.
February 15, 2018